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Image No: IP-13m-1-1a

Title: Esso technician examining car at new Imperial 3-Star Service Centre, Toronto, Ontario.

Date: 1964

Remarks: Service centre is located at Eglinton Avenue east of the Don Valley Parkway. For $4.95 the motorist gets a bumper-to-bumper, 200 checkpoint analysis of his car's performance. The clinic uses an inertia road test machine, which is one of three in the world. In addition to the clinic, the cerntre offers a wide range of merchandise related to the home, travel and car, and extensive mechanical services.
The technican in this photograph is studying headlight angle and intensity.

Subject(s): Advertising / Automobiles - Service stations / Imperial Oil Limited - Employees / Imperial Oil Limited - Marketing / Imperial Oil Limited - Service stations / Toronto, Ontario - Commerce

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Image No: IP-13m-1-1b

Title: Esso technician examining car at new Imperial 3-Star Service Centre, Toronto, Ontario.

Date: 1964

Remarks: Service centre is located at Eglinton Avenue east of the Don Valley Parkway. For $4.95 the motorist gets a bumper-to-bumper, 200 checkpoint analysis of his car's performance. The clinic uses an inertia road test machine, which is one of three in the world. In addition to the clinic, the cerntre offers a wide range of merchandise related to the home, travel and car, and extensive mechanical services.
The technican in this photograph is using a stehoscope to listen for wheel bearing noise in Country Cruiser automobile.

Subject(s): Advertising / Automobiles / Automobiles - Service stations / Imperial Oil Limited - Employees / Imperial Oil Limited - Marketing / Imperial Oil Limited - Service stations / Toronto, Ontario - Commerce

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Image No: IP-13m-1-2a

Title: Customer and Esso customer service agent at service desk in Imperial 3-Star Service Centre.

Date: 1964

Remarks: For $4.95 the motorist gets a bumper-to-bumper, 200 checkpoint analysis of his car's performance. In addition to the car care clinic, the cerntre offers a wide range of merchandise related to the home, travel and car, and extensive mechanical services.
Colour photograph.

Subject(s): Advertising / Automobiles - Service stations / Imperial Oil Limited - Employees / Imperial Oil Limited - Marketing / Imperial Oil Limited - Service stations / Toronto, Ontario - Commerce

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Image No: IP-13m-1-2d

Title: Technician filling out Esso Car Clinic diagnotic report at Imperial 3-Star Service Centre.

Date: 1964

Remarks: For $4.95 the motorist gets a bumper-to-bumper, 200 checkpoint analysis of his car's performance.
Colour photograph.

Subject(s): Advertising / Automobiles - Service stations / Imperial Oil Limited - Employees / Imperial Oil Limited - Marketing / Imperial Oil Limited - Service stations / Toronto, Ontario - Commerce

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