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Image No: IP-13k-5-2a

Title: Imperial Esso products cottage kit for happy summers.

Date: [ca. 1962]

Remarks: Contains varsol, handy oil, fire extinguisher and Atlas battery-operated lantern.
Colour photograph.

Subject(s): Advertising / Imperial Oil Limited - Marketing / Petroleum products

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Image No: IP-13k-5-2c

Title: Exhibit of Imperial Esso camp and cottage supplies available for sale at Imperial Esso trading posts.

Date: [ca. 1962]

Remarks: Colour photograph.

Subject(s): Advertising / Imperial Oil Limited - Marketing / Petroleum products

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Image No: IP-13k-5-3a

Title: Women trying out fishing rod for sale at Imperial Oil Esso service stations.

Date: [ca. 1962]

Remarks: Summer Spectacular promotion. Caption reads: "Imperial Oil today unveiled a new marketing program under which brand name merchandise, ranging from fishing tackle to barbecues, will be sold at discount prices at Imperial stations in 15 cities. Above, Lorna Anderson and Lana Phillips try out one of the fishing frods now veing sold by Imperial dealers. The company said the new plan is aimed at helping Imperial dealers keep ahead of increasing competition in the gasoline retail market."

Subject(s): Advertising / Fishing / Imperial Oil Limited - Marketing / Petroleum products / Summer

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Image No: IP-13k-5-4b

Title: Imperial Esso products boating kit for happy motorboating.

Date: 1962

Remarks: Contains outboard oil, marine first aid kit, outboard gear oil and outboard oil.
Colour photograph.

Subject(s): Advertising / Boats and boating / Imperial Oil Limited - Marketing / Petroleum products

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Image No: IP-13k-5-5a

Title: Little girl trying out tricyle for sale at Imperial Oil Esso service stations.

Date: 1962

Remarks: Fun in the Sun promotion.

Subject(s): Advertising / Children / Imperial Oil Limited - Marketing / Imperial Oil Limited - Service stations / Petroleum products / Tricycles

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Image No: IP-13k-5-5b

Title: Display of summer merchandise for sale at Imperial Oil Esso service stations.

Date: 1962

Remarks: Fun in the Sun promotion.

Subject(s): Advertising / Imperial Oil Limited - Marketing / Imperial Oil Limited - Service stations / Petroleum products / Summer

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Image No: IP-13k-5-7a

Title: Imperial Esso products home care kit for happy homes.

Date: [ca. 1962]

Remarks: Includes varsol all-purpose household cleaner, handy oil and Atlas glass cleaner.
Colour photograph.

Subject(s): Advertising / Imperial Oil Limited - Marketing / Petroleum products

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